A major pharmaceutical company planned to transform its U.S. physician commercial operating model to become more customer centric while increasing sales and marketing effectiveness. To accomplish this, the company established an integrated program of over 70 projects across multiple workstreams. This included implementing a dynamic marketing strategy across its Primary Care and Specialty Care product portfolios. This strategy provided a customized product marketing solution with real-time data capture based on customer preferences.

• Led alignment with the Specialty Care cross-functional team of over 20 to enable key marketing decisions across four specialty care portfolios

• Supported Specialty Care Business Unit workstream, including content process, analytics and channel building/customer experience