A major investment banking company developed an intrapreneurial bank vertical with a healthcare business opportunity of USD 10-50M to develop, launch, and monitor a business banking physician toolkit. The company needed analytical, research and process leadership for Market Readiness.

• Developed overall pilot metrics strategy and data capture tools for the HealthcareLink/Physician Financial Toolkit product launch in three markets (Chicago, Dallas and NYC)

• Led strategy discussions on sourcing claims follow-up/denial management services through channel partnerships

• Developed vendor assessment and growth strategy recommendations for claims follow-up/denial management in the small physician practice segment